This Merchant reserves the right to reconcile or adjust the value on any transaction that is attributed to another marketing channel.
Any offers, discounts, or promotional codes used from another site or from another source other than our website will void all member benefits for your transaction.
Do not contact the online merchant regarding your member rewards - please contact Member Service.
For this Loyalty Merchant, your Shopping Benefits will be based on the net value of your purchase as this is the standard form of Earnings for this Loyalty Merchant.
Rapala all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. With over 10,000 fishing products across fresh water, saltwater, and ice, Rapala helps anglers across the spectrum land their next big catch.